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Privacy Policy

 PRIVACY POLICY Most Recent Update: [04/23/2024] This Privacy Policy explains how Nichols Equipment Inc. collects, uses and discloses personal information of its customers, prospective customers, and visitors to its website at Information collected directly from you: We may collect personal information directly from you, through a web form, during an online or in-person registration, or when you contact us for customer support. Personal information we collect directly from you may include first and last name, address, email address, and phone number. Information collected from your device: Our website may use tracking technologies such as cookies, web beacons, pixels, and other similar technologies to automatically collect certain information from your device, including for example your IP address, browser and operating system information, geographic location, referring website address, and other information about how you interact with the website. You may disable cookies in your web browser however parts of our website may not function properly. More information about blocking and deleting cookies is available at Our email campaigns may also use tracking technologies such as web beacons, pixels and other similar technologies to automatically collect certain information such as your IP address, browser type and version, and email engagement statistics. We use information collected directly from you to provide you with upcoming Auction details and reminders, customer service and support, and other relevant information. We may also use this information to market our products and services to you, including by email and text message subject to your consent. We use information collected automatically from your device to provide our website to you, to optimize our website, and to assist with our advertising and marketing efforts. DISCLOSURE OF PERSONAL INFORMATION - we do not sell, rent or lease personal information. We may use third-party service providers to assist us with providing and marketing our products and services to you and we may share your information with such third parties for these limited purposes. ● We use Omnisend for our email marketing and text message communications. For more information about how we may use your information with Omnisend and the information that may be collected through our email campaigns, see Omnisend’s Data Processing Agreement available at ● We use WIX to help us understand how visitors interact with our website. WIX uses and processes your information in accordance with its privacy policy available at We may also share your personal information if necessary to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. EMAIL AND TEXT MESSAGE COMMUNICATIONS If you wish to unsubscribe from our email campaigns, please click on the Unsubscribe link at the bottom of any marketing email sent from us. If you wish to stop receiving text messages from us, reply STOP, QUIT, CANCEL, OPT-OUT, or UNSUBSCRIBE to any text message sent from us.  CHANGES TO THE THIS PRIVACY POLICY We may update this Privacy Policy at any time. Please review it frequently. CONTACT INFORMATION If you have any questions about this policy or our privacy practices, please contact us at

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